Unlike other construction firms’ websites, Fazzolari’s identity design, which gets at the heart of their difference — that they build homes not houses — plays a significant roll. Because of its distinctive, “refrigerator art” nature, it underscores Fazzolari’s brand personality — one defined by partners that are genuinely kind, family-oriented and approachable. Lastly, the architectural imagery is more akin to Australia’s Houses magazine than the types of photos typically found of most contractor’s websites.