Once the gaming capital of Nevada, Reno had become the washed-up cousin of Las Vegas and needed a way to attract a younger set of visitors — ones that would view their city as more of a destination rather than a place where locals gamble on their lunch hour.

Integrated with outdoor (shown here) and online advertising, we created a 30 minute, branded entertainment television series featuring everything there is to do in the Reno/Tahoe area, in addition to gaming. With this effort, Reno was able to position itself as a destination for adventure seekers, not just gamblers.