Most folks find out just about everything on the Web these days. It’s certainly true in the Bay Area. So, why a traditional brochure? It’s an audience thing — somewhat older and affluent, and prone to taking evening and weekend strolls which — thanks to the weather — they can do year round down there. We also know that when one remodel or ground-up project gets underway, it’s only a matter of time before there are 3 or 4 others in the same neighborhood. It made sense to get something in front of these folks, so we had brochure boxes engineered into the yard sign frames.