The onset of digital devices (phones, cameras, recording devices, etc.) brought along the need for solid state memory cards with the capacity to handle ever larger files. This was especially true of DSLRs, whose evolution meant larger sensors that today produce RAW images in the 30 to 50mb range. Huge. This campaign sought to point out how important it is to have memory that’s not only fast enough to write rapid-fire, large scale images, but that had enough room to hold hundreds of them, eliminating the possibility of missing an important shot or a great memory.