Lake Chelan’s population increases 10-fold between June and October, and is comprised mostly of city folk yearning for the bucolic town of Chelan, the beauty of all 55 miles of the lake itself, and the warmth of Eastern Washington’s cloudless summer days. Nonetheless, they bring with them things that are difficult to shake during a week or two of vacation. This includes the need for an expertly crafted latte, the desire for a cheese plate comprised of something more culinary than mild cheddar, Swiss and American, and the expectation that although they may be on vacation, their requests for such fare will be met within this lifetime.

Washington Market was fashioned to provide exactly those things — to cater to the fast-paced city palette that defines the summer months while also honoring the long, rich history of the Chelan Valley and the locals that continue to define its core.

The brand identity work is a modern twist on the region’s historical fruit box labels from decades ago.