For better or worse, there is an inextricable link between what most women see in the mirror and how they feel about themselves. Such constant self-evaluation weighs heavily on a woman’s mental and physical health and, over an extended period, can profoundly affect her general wellness. In a category rife with skepticism, Nature Made could tap this truth to make an emotional connection with their female audience and, having established the bond of empathy, promote their supplements as a step toward better health.

Unfortunately, this campaign never ran as it was deemed by the client to be “too beautiful.” Just slightly ironic.