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Baseball/Life
A tiny fraction of high school athletes achieve success at the professional level, in any sport. Yet today, many of them (and their parents) are fed upon by a youth sports industry that robs children of much of the fun side of athletics, and feeds an unreal expectation of what’s attainable in sports for the vast majority.
Founded in late 2015 by Chris Sperry, a former professional baseball player and 20 year Division I head baseball coach, Baseball/Life fundamentally departs from this process. It is designed to assist amateur ballplayers at all levels in developing the physical and mental skills required to reach their potential, but more importantly, Baseball/Life believes in preparing young athletes for life after sport, which is an inevitability no matter how much success one achieves.
Our brand identity work is inspired by historical baseball card design and graphics from Coach Sperry’s youth.