McDonald’s, Wendy’s, Burger King, Redneck Earl’s. Some say the problem with the first 3 is the food. That’s not the case with Earl’s, though — a local San Mateo Tex-Mex hole in the wall. Earl’s problem was that nobody had ever heard of them. We developed a series of 5 posters, distributed free to local businesses, that introduced the local lunch hour universe to this fresh and tasty dining alternative, and soon had them worshiping at the altar of Tex-Mex.