The annual Hillsborough Concours d’Elegance is a fund-raiser whose proceeds benefit the Hillsborough Schools Foundation. As such, the Concours website had been just an offshoot of the School District’s main website, and didn’t distinguish or uniquely brand the show among the competing regional events. Our website design addressed this by presenting the Concours d’Elegance as a high-end car show for auto enthusiasts — shifting emphasis toward the historic cars and the show’s participants themselves.