The Reno Sparks Convention and Visitor Authority was looking to upgrade the image of Reno — once the gaming capital of Nevada — so it would be viewed as more of a destination rather than a place where locals gamble on their lunch hour. We created a 30 minute, branded entertainment television series called “What Did You Do Last Weekend?” that featured everything there is to do in the Reno/Tahoe area, in addition to gaming.

This treatment book was the used to pitch the broadcast idea to the RSCVA.