There’s a mystique about living on the Peninsula (the area south of San Francisco), in particular Palo Alto. So much so that many are willing to pay unheard of premiums for the intangibles associated with the right address. To us, this is what Zane is actually selling; not just homes but what it’s like to live there. While the website provides the functionality and information prospective home buyers and sellers are seeking, it’s colored with images of life on the Peninsula; a mix of its cutting edge, up-tempo, urbane culture and the peace and arid beauty of its majestic undulating hills.