An also-ran compared to the prestigious annual Monterey car show, Hillsborough’s Concours d’Elegance — the longest running classic car show on the west coast, asked for a facelift that would bring it on par with Monterey and other known West Coast classic auto events. My logo system was inspired by European auto manufacturers’ hood emblems. The series was intended to bring the consistency inherent in a strong brand identity while incorporating the flexibility to accommodate the year-on-year change in the show theme or marque.

The primary logo is shown here, flanked by the 2008 (Italian focus) and 2009 (German focus) logos.